A logo is a mark, not decoration
A good logo is recognisable even at small sizes and works in a single colour. Fine detail disappears on screen, so testing in black and white at small scale comes first. A memorable shape is the strongest long-term brand asset.
Usage rules
Clear space around the mark, minimum size and background variants should be defined in writing. Without these rules the same logo looks different across jobs and brand consistency weakens.
#logo#branding#identity